You heard about the Stretch Yourself Challenge and decided to come check it out. (Yesss! First peek, first meet, first chance for me to woo you into the awesomeness that is the SYC!)
I'm Kelly McCausey. I've known the magic of publishing content I'm proud of for people I love for more than twenty years now.
As a coach, I love turning other people onto the joy of Content Marketing and when I can do it with added fun and prizes involved, it's even better :)
Hosting Stretch Yourself Challenge is a FIFTEEN year tradition for me... one I hope to include you in this year because it will be my LAST. (More on that later)
You have something wonderful to offer, whether it's a product, service or a transformative experience.
You want to be seen heard and know Content Marketing is a powerful way to do it.
Maybe you started a website and set yourself up on social media - but you're not reaching enough of the right people to create the momentum you've dreamed of.
I get it.
Don't give up!
There's always something else you can do to reach more of the right people - and it's so worth it.
It's golden!
When your message is expressed with power and clarity, when you're addressing the real issues and pain points that hold your people back - when they realize YOU are the person they've been looking for...
BAM! Now it's a Party!
If you knew you could publish content, spread it around with great energy and connect with awesome people - wouldn't you do it as often as possible?
Content Marketing is the opportunity to be seen and heard on an ever-growing stage. From a website seen by a handful of friends the first month to the content that goes viral and every step in between - when you publish your ideas online they have the potential to be seen by millions.
Sure it's scary. Being seen can be intimidating! I can list reasons to slow down and play small with the best of them.
But that's not why you're here.
You're here because you're ready drop what holds you back.
That's why you're perfect for the Stretch Yourself Challenge and I can't wait to get you registered!
It's a complete introduction to the basics of Content Marketing so it doesn't matter how little experience you have today, I promise you'll be well prepped by this guide.
And oh... the ideas it gives you to take ACTION!
Inside the Guide Book you'll find the Content Marketing Challenges that are included in 2024.
Before you panic - don't worry - you're not expected to do ALL of them LOL!
You get to PICK the projects that you want to stretch with - so let's take a look:
Challenge #1: Blog Your Expertise & Promote It Like Crazy!
Not sure how to put your expertise on display? Start here! In this challenge, you'll learn:
Challenge #2: Blog Your Origin Story
This isn't a Challenge for everyone. You have to have a success story to tell with a clear Before, During & After. You will write at least 2000 words to convey your journey to success.
Challenge #3: Create A Content Upgrade
Build on the great content you have on your blog already and see more visitors turn into email list subscribers.
Challenge #4: Set Up A Tripwire Offer
The best time to get a yes is right after you've already gotten one! Tripwire Offers are low cost products you sell on an Optin Thank You Page. A great TripWire can pay for your list building ads! You will:
Challenge #5: Write An Email Welcome Sequence
When new subscribers come into your mailing list you have the chance to take them on a journey with you. What do you need them to know about you and what you offer? What do you want to encourage them to DO from the beginning?
Challenge #6: Craft A Simple Private Coaching Offer
People want what you have. If this is true, you can be offering One to One Private Coaching to your community. This challenge will walk you through the basic steps to make it happen.
Challenge #7: Offer & Host A Group Coaching Intensive
In three weeks, you can learn the intimacies of ALL your market's problems. Group coaching sessions are a big deal, but don't get too intimidated—I'm here to guide you through:
Challenge #8: Create A Collaborative Blog Post
Collaborations around content is a favorite activity of mine and a meaty blog post featuring smart people is a great place to start.
Challenge #9: Tackle A Dedicated Affiliate Promotion
Most niches have an income stream available that is barely tapped and it's time that changes. You're going to choose one thing to promote and give it a serious push.
Challenge #10: Tackle A Content Refresh
The content you've created in the past deserves attention and re-promotion today.
Challenge #11: Hold a Webinar To Grow Your List
If you have a new site and need to give your mailing list a push, this challenge will win you devoted subscribers in just a few weeks. You'll:
Challenge #12: Make an Intentional Connection
You can manage this challenge concurrently with others—fabulous if you want to be efficient! Connect with an influencer you admire and:
Challenge #13: Start A Facebook Group
A Facebook Group is a powerful tool for engaging with a community! If you love your tribe, this challenge is for you. Learn:
Challenge #14: Gather & Publish Testimonials
Testimonials can make or break a business, but I'll show you how to gather them stress-free! In this challenge, you'll:
Challenge #15: Host A One Day Virtual Summit
Putting together a multi-speaker virtual summit event is a proven way to establish your expertise! In this 30 day challenge, you'll:
Challenge #16: Participate in a Bundle Sale or Giveaway
When you offer something up in a bundle, the ripple effect as all the participants share it on social media is powerful! In this challenge, you'll:
Challenge #17: Offer An AMA (Ask Me Anything)
Every opportunity we make to engage with our target market is to be taken advantage of. An AMA is a fun way to invite interaction and learn tons about what your people need.
Challenge #18: Publish A Kindle eBook
You've got content in a variety of formats, have you realized you can repurpose some of your best stuff to be published on Amazon using the Kindle program?
Challenge #19: Help A Reporter Out
HARO is packed with invitations to share your expertise with ready audiences throughout the mediascape.
Challenge #20: Run A 5 Day Challenge
You know I know a think or two about running challenges well, right? Whenever someone asks me for a tip, I say to start small. Big 30 day challenges like this one are a lot of work to prepare for and require consistent high energy to see them through. A 5 Day Challenge is a great way to get started!
Challenge #21: Create A One Sheet & Apply To Be A Podcast Guest
Being a podcast guest gives you the chance to shine in front of someone else's audience, really letting them get to know you and see you as an expert. A One Sheet gives you a leg up on the competition by presenting you as an attractive guest.
Challenge #22: Publish Nine Vertical Videos
TikTok, Reels, Shorts, you choose the platform and get active by publishing short form vertically formatted videos that share your expertise and let viewers get to know something about you personally.
Challenge #23: Curate Five Smart People
In this Challenge you are going to identify five items of content you want to share. You're going to go beyond the knee jerk social share button click though. I'll show you how to create a curated item of content on your own blog, sharing your own added thought and live link that invites people to go read the whole item.
Whether you need that very first content push or want to take a leap beyond the basics, these challenges invite you to stretch out of your comfort zone and transform your business.
Choose the content marketing projects that will take you where you want to go next!
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